Founder & financial strategist
Meet Shelby Ashley
Helping business owners understand their finances and make decisions with confidence.
I’m Shelby Ashley, MBA. I started Optimized Financial Solutions because business owners deserve to know what their numbers mean and what they can do with them.
I work alongside you to understand your goals, find opportunities to improve profitability, and build a business that supports the life you want.
Who we work with
We work with owners of established businesses who:
- Have been operating for at least two years.
- Generate at least $1 million in annual revenue.
- Know their craft and want a clearer picture of their finances.
- Want a hands-on financial partner to help them plan for growth.