Cash flow & forecasting
Understand when money is coming in and going out so you can plan ahead for expenses and investment.
Fractional CFO & financial strategy
Transform Your Business, Transform Your Life
Understand what’s driving profit, see what’s ahead for cash flow, and make decisions with a financial partner who knows your business.
How we help
Financial support for the decisions you face.
Profitability & performance
Track the financial metrics that matter and see which parts of your business are contributing to profit.
Reporting & financial strategy
Build a clearer reporting process and use those insights to make decisions about how to grow.
Meet the founder
Shelby Ashley, MBA
Shelby founded Optimized Financial Solutions to help business owners make sense of their numbers and use them to make better decisions.
She brings a background in corporate finance and experience across manufacturing, public accounting, and government contracting.
More about ShelbyFrom a client
“I highly recommend Shelby Ashley for any business looking to hire a fractional CFO.”
Resources
Cash Flow Confidence
Find written articles on the blog and listen to Shelby’s conversations on the podcast.
Let’s talk
What’s your next big financial decision?
Tell us what you’re working through and where you could use support.
Book a consultation Contact page